ABOUT ME

Hi! My name is Haechal. I design for people, not just pixels. Currently reimagining Indonesia’s GovTech to make it more human and accessible @ INA DIGITAL 🇮🇩

READ MORE

ABOUT ME

Hi! My name is Haechal. I design for people, not just pixels. Currently reimagining Indonesia’s GovTech to make it more human and accessible @ INA DIGITAL 🇮🇩

READ MORE

Human

>

Pixels:)

Human

>

Pixels:)

Featured Works

— — — 

©2025

Selected Work's

Selected Work's

embodied expression, world-building, and meaning-making.

A lil'bit of myself

A lil'bit of myself

product designer in jakarta, crafting purposeful digital tools—from systems to interfaces that make public services work better for people.

Designing for clarity Ideas to Life

i work on digital systems that feel simple, but scale. things that help people find what they need, do what they came to do, and feel good while doing it.

Designing for clarity Ideas to Life

i work on digital systems that feel simple, but scale. things that help people find what they need, do what they came to do, and feel good while doing it.

Collaborate with Me

curious people, meaningful problems, purposeful work — if that sounds like you, let’s talk.

Collaborate with Me

curious people, meaningful problems, purposeful work — if that sounds like you, let’s talk.

Fragrance Bottle
Shoes
Bag

My Approach

— — — 

©2025

My Approach

— — — 

©2025

01
People First, Always.

Everything starts here. not with pixels, not with trends—but with the real needs of real people. i listen, observe, ask (and ask again). the goal is to design with them, not just for them—to make sure their voices lead the way forward.

01
People First, Always.

Everything starts here. not with pixels, not with trends—but with the real needs of real people. i listen, observe, ask (and ask again). the goal is to design with them, not just for them—to make sure their voices lead the way forward.

02
Systems With Soul.

Once we understand the people, i start shaping the bones—building systems that are structured, flexible, and kind. good design isn’t just functional; it’s intentional. i design with scalability in mind, but never forget the details.

02
Systems With Soul.

Once we understand the people, i start shaping the bones—building systems that are structured, flexible, and kind. good design isn’t just functional; it’s intentional. i design with scalability in mind, but never forget the details.

03
Test, Learn, Grow.

Nothing’s perfect the first time. i believe in sharing early, testing often, and refining with care. once things feel honest and grounded, we ship—then we listen again. launch is never the end. it’s just another beginning.

03
Test, Learn, Grow.

Nothing’s perfect the first time. i believe in sharing early, testing often, and refining with care. once things feel honest and grounded, we ship—then we listen again. launch is never the end. it’s just another beginning.

Strategy

25%

Design

60%

Launch

100%

Stats & Facts

Stats & Facts

I design for scale, clarity, and real impact. my work supports 600+ government platforms, reaches 4.4m+ users, improves workflows by 80%, and helps brands keep people coming back.

0+

0+

Years Experience

In the web design industry field.

0+

0+

Years Experience

In the web design industry field.

0+

0+

Projects Done

Around worldwide in last five years.

0+

0+

Projects Done

Around worldwide in last five years.

0%

0%

Satisfied Clients

With a great experience and results.

0%

0%

Satisfied Clients

With a great experience and results.

Woman Side Pose

Some 3D Art

— — —

©:)

Some 3D Art

— — —

©:)

Car Blur
Woman Blur

ABOUT ME

Hi! My name is Haechal. I design for people, not just pixels. Currently reimagining Indonesia’s GovTech to make it more human and accessible @ INA DIGITAL 🇮🇩

READ MORE

Human

>

Pixels:)

Featured Works

©2025

Selected Work's

embodied expression, world-building, and meaning-making.

A lil'bit of myself

product designer in jakarta, crafting purposeful digital tools—from systems to interfaces that make public services work better for people.

Designing for clarity Ideas to Life

i work on digital systems that feel simple, but scale. things that help people find what they need, do what they came to do, and feel good while doing it.

Collaborate with Me

curious people, meaningful problems, purposeful work — if that sounds like you, let’s talk.

Fragrance Bottle
Shoes
Bag

My Approach

©2025

01
People First, Always.

Everything starts here. not with pixels, not with trends—but with the real needs of real people. i listen, observe, ask (and ask again). the goal is to design with them, not just for them—to make sure their voices lead the way forward.

02
Systems With Soul.

Once we understand the people, i start shaping the bones—building systems that are structured, flexible, and kind. good design isn’t just functional; it’s intentional. i design with scalability in mind, but never forget the details.

03
Test, Learn, Grow.

Nothing’s perfect the first time. i believe in sharing early, testing often, and refining with care. once things feel honest and grounded, we ship—then we listen again. launch is never the end. it’s just another beginning.

Strategy

25%

Design

60%

Launch

100%

Stats & Facts

I design for scale, clarity, and real impact. my work supports 600+ government platforms, reaches 4.4m+ users, improves workflows by 80%, and helps brands keep people coming back.

0+

0+

Years Experience

In the web design industry field.

0+

0+

Projects Done

Around worldwide in last five years.

0%

0%

Satisfied Clients

With a great experience and results.

Woman Side Pose

Some 3D Art

©:)

Car Blur
Woman Blur

ABOUT ME

Hi! My name is Haechal. I design for people, not just pixels. Currently reimagining Indonesia’s GovTech to make it more human and accessible @ INA DIGITAL 🇮🇩

READ MORE

Human

>

Pixels:)

Featured Works

— — — 

©2025

Selected Work's

embodied expression, world-building, and meaning-making.

A lil'bit of myself

product designer in jakarta, crafting purposeful digital tools—from systems to interfaces that make public services work better for people.

Designing for clarity Ideas to Life

i work on digital systems that feel simple, but scale. things that help people find what they need, do what they came to do, and feel good while doing it.

Collaborate with Me

curious people, meaningful problems, purposeful work — if that sounds like you, let’s talk.

Fragrance Bottle
Shoes
Bag

My Approach

— — — 

©2025

01
People First, Always.

Everything starts here. not with pixels, not with trends—but with the real needs of real people. i listen, observe, ask (and ask again). the goal is to design with them, not just for them—to make sure their voices lead the way forward.

02
Systems With Soul.

Once we understand the people, i start shaping the bones—building systems that are structured, flexible, and kind. good design isn’t just functional; it’s intentional. i design with scalability in mind, but never forget the details.

03
Test, Learn, Grow.

Nothing’s perfect the first time. i believe in sharing early, testing often, and refining with care. once things feel honest and grounded, we ship—then we listen again. launch is never the end. it’s just another beginning.

Strategy

25%

Design

60%

Launch

100%

Stats & Facts

I design for scale, clarity, and real impact. my work supports 600+ government platforms, reaches 4.4m+ users, improves workflows by 80%, and helps brands keep people coming back.

0+

0+

Years Experience

In the web design industry field.

0+

0+

Projects Done

Around worldwide in last five years.

0%

0%

Satisfied Clients

With a great experience and results.

Woman Side Pose

Some 3D Art

— — —

©:)

Car Blur
Woman Blur