2022-2023
Belle&Kate ROOM
Belle&Kate ROOM
inspiration first, fashion second.
Preview Site
Preview Site
Branding
Web & Mobile App
About
Belle&Kate is a luxury fashion brand rooted in storytelling. instead of just selling clothes, we leaned into something more emotional—style as aspiration, as identity, as something you see on someone else and think, “i want to feel like that.”
My Role
I designed the full digital experience, from homepage to checkout. led the product design for both web and mobile. crafted a feature called fresh from her ROOM, where we turned celebrity looks into shoppable moments. inspired first, then invited to explore.
Problem
No way to connect.
luxury e-commerce can feel cold—static pages, product grids, no emotion. the brand needed more than just a clean interface. it needed a way to connect.
Solution
We made it personal.
Featured curated OOTDs from celebs our audience loved. turned inspiration into interaction. made every scroll feel like flipping through a lookbook—with the ability to shop right from the mood.
impact
Brand recall improved.
Users spent more time on site. retention grew.
more than metrics, though—it felt like the brand had a voice again. something you could feel, not just see.
More Works
— — —
©2024
2022-2023
Belle&Kate ROOM
inspiration first, fashion second.
Preview Site
Preview Site
Branding
Web & Mobile App
About
Belle&Kate is a luxury fashion brand rooted in storytelling. instead of just selling clothes, we leaned into something more emotional—style as aspiration, as identity, as something you see on someone else and think, “i want to feel like that.”
My Role
I designed the full digital experience, from homepage to checkout. led the product design for both web and mobile. crafted a feature called fresh from her ROOM, where we turned celebrity looks into shoppable moments. inspired first, then invited to explore.
Problem
No way to connect.
luxury e-commerce can feel cold—static pages, product grids, no emotion. the brand needed more than just a clean interface. it needed a way to connect.
Solution
We made it personal.
Featured curated OOTDs from celebs our audience loved. turned inspiration into interaction. made every scroll feel like flipping through a lookbook—with the ability to shop right from the mood.
impact
Brand recall improved.
Users spent more time on site. retention grew.
more than metrics, though—it felt like the brand had a voice again. something you could feel, not just see.
More Works
— — —
©2024
2022-2023
Belle&Kate ROOM
inspiration first, fashion second.
Preview Site
Preview Site
Branding
Web & Mobile App
About
Belle&Kate is a luxury fashion brand rooted in storytelling. instead of just selling clothes, we leaned into something more emotional—style as aspiration, as identity, as something you see on someone else and think, “i want to feel like that.”
My Role
I designed the full digital experience, from homepage to checkout. led the product design for both web and mobile. crafted a feature called fresh from her ROOM, where we turned celebrity looks into shoppable moments. inspired first, then invited to explore.
Problem
No way to connect.
luxury e-commerce can feel cold—static pages, product grids, no emotion. the brand needed more than just a clean interface. it needed a way to connect.
Solution
We made it personal.
Featured curated OOTDs from celebs our audience loved. turned inspiration into interaction. made every scroll feel like flipping through a lookbook—with the ability to shop right from the mood.
impact
Brand recall improved.
Users spent more time on site. retention grew.
more than metrics, though—it felt like the brand had a voice again. something you could feel, not just see.
More Works
©2024